When Bill Masen awakes blindfolded in hospital and carefully removes his bandages, he realises he is one of the few who can see; almost everyone else has been blinded by a meteor shower. Now, with civilization in chaos, the triffids - huge, venomous, plants able to 'walk', feeding on human flesh - can have their day.

What businesses do doesn't matter. It's all about WHY you do it. Simon Sinek's recent video on 'The Millennial Question' went viral with over 150 million views. Start with Why is a global bestseller and the TED Talk based on it is the third most watched of all time. Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? In business, it doesn't matter what you do, it matters WHY you do it. Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why. Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question-WHY? Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.

Details

ISBN13: 9780241958223
Format: Paperback / softback
Number of Pages: 256
Edition:
Publication Date: 07 Nov 2011
Publisher: Penguin Books Ltd
Publication City, Country: London, United Kingdom
Dimensions (cm): 198(H)x128(L)x20(W)180
Weight (gm): 180

Author Biography

SIMON SINEK, the bestselling author of Leaders Eat Last and Together is Better, is an optimist who believes in a brighter future for humanity. He teaches leaders and organisations how to inspire people and has presented his ideas around the world, from small startups to Fortune 50 corporations, from Hollywood to Congress to the Pentagon. His TED Talk based on Start With Why is the fifth most popular TED video of all time. Learn more about his work and how you can inspire those around you at StartWithWhy.com.

Reviews

One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead -- William Ury, co-author of Getting to Yes A powerful and penetrating exploration of what separates great companies and great leaders from the rest -- Polly LaBarre, co-author of Mavericks at Work