A riveting, poetic and unrelentingly powerful work from the author of the 2016 Man Booker International Prize-winning novel The Vegetarian.

The highly anticipated follow up to Simon Sinek's global bestseller Start with Why Imagine a world where almost everyone wakes up inspired to go to work. This is not a crazy, idealised notion. In many successful organisations, great leaders are creating environments in which teams trust each other so deeply that they would put their lives on the line for each other. Yet other teams, no matter what incentives were offered, are doomed to infighting, fragmentation and failure. Why? Today's workplaces tend to be full of cynicism, paranoia and self-interest. But the best organisations foster trust and cooperation because their leaders build what Sinek calls a Circle of Safety. It separates the security inside the team from the challenges outside. Everyone feels they belong and all energies are devoted to facing the common enemy and seizing big opportunities. As in Start with Why, Sinek illustrates his ideas with fascinating true stories, from the military to manufacturing, from government to investment banking. He shows that leaders who are willing to eat last are rewarded with deeply loyal colleagues who will stop at nothing to advance their vision. It's amazing how well it works.

Details

ISBN13: 9780670923175
Format: Paperback / softback
Number of Pages: 368
Edition:
Publication Date: 25 May 2017
Publisher: Penguin Books Ltd
Publication City, Country: London, United Kingdom
Dimensions (cm): 198(H)x130(L)x25(W)260
Weight (gm): 260

Author Biography

SIMON SINEK, the bestselling author of Leaders Eat Last and Together is Better, is an optimist who believes in a brighter future for humanity. He teaches leaders and organisations how to inspire people and has presented his ideas around the world, from small startups to Fortune 50 corporations, from Hollywood to Congress to the Pentagon. His TED Talk based on Start With Why is the fifth most popular TED video of all time. Learn more about his work and how you can inspire those around you at StartWithWhy.com.

Reviews

As refreshingly simple and easy to follow as it is thought-provoking * Management Today *