With over 2.5 million copies sold worldwide, Who Moved My Cheese? is a simple parable that reveals profound truths

It is the amusing and enlightening story of four characters who live in a maze and look for cheese to nourish them and make them happy.

Charm, persuasion, the ability to create illusions: these are some of the many dazzling gifts of the Seducer, the compelling figure who is able to manipulate, mislead and give pleasure all at once.

When raised to the level of art, seduction, an indirect and subtle form of power, has toppled empires, won elections and enslaved great minds. In this beautiful, sensually designed book, Greene unearths the two sides of seduction: the characters and the process. Discover who you, or your pursuer, most resembles. Learn, too, the pitfalls of the anti-Seducer. In part II, immerse yourself in the twenty-four manoeuvres and strategies of the seductive process, the ritual by which a seducer gains mastery over their target. Understand how to 'Choose the Right Victim', 'Appear to Be an Object of Desire' and 'Confuse Desire and Reality'. In addition, Greene provides instruction on how to identify victims by type.

Each fascinating character and each cunning tactic demonstrates a fundamental truth about who we are, and the targets we've become - or hope to win over. The Art of Seduction is an indispensable primer on the essence of one of history's greatest weapons and the ultimate power trip.

Details

ISBN13: 9781861977694
Format: Paperback / softback
Number of Pages: 496
Edition: Main
Publication Date: 28 Apr 2013
Publisher: Profile Books Ltd
Publication City, Country: London, United Kingdom
Dimensions (cm): 168(H)x232(L)x28(W)718
Weight (gm): 718

Author Biography

Robert Greene, author of The 48 Laws of Power and The Art of Seduction (both from Profile), has a degree in Classical Studies and has been an editor at Esquire and other magazines. He is also a playwright and lives in Los Angeles.

Reviews

Greene's specialty is analyzing the lives and philosophies of historical figures like Sun Tzu and Napoleon ... a cutthroat worldview that has earned him a devoted following among a like-minded readership of rappers, drug dealers and corporate executives * New York Times *
Beguiling . . . literate . . . fascinating. A wry primer for people who desperately want to be on top * People magazine *
An heir to Machiavelli's Prince * Publishers Weekly *
Praise for Robert Greene: 'Compelling * Forbes *
Illuminating * Guardian *