Designing Brands: A Collaborative Approach to Creating Meaningful Identities
9500
Multiply serves as a definitive guide for creating meaningful, elegant and timeless brand identities.
Multiply serves as a definitive guide for creating meaningful, elegant and timeless brand identities. Chapters on Discovery, Direction, Typography, Photography, Illustration, Design, Digital Physical provide an insightful step-by-step approach on how to develop the various visual elements that define a contemporary brand in various media, channels, and activations. Through the expert eyes of Mario Depicolzuane and a close-knit community of industry-leading designers, creative directors, and tastemakers, the book will explain how to develop a brand's world and to design with grace, rationality, thoughtfulness, and intuition.ISBN13: 9783967041224
Format: Hardback
Number of Pages: 272
Edition:
Publication Date:
Publisher: Die Gestalten Verlag
Publication City, Country: Berlin, Germany
Dimensions (cm): 26(H)x21(L)
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