The biography of a simple idea. It is that many of the problems we face - from crime to teenage delinquency to traffic jams - behave like epidemics. They are capable of sudden and dramatic changes in direction. Years of intervention may have no impact at all, yet the right intervention - at just the right time - can start a cascade of change.

'A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael Lewis

In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.

'Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power. A book for anyone who cares about how society works and how we can make it better' George Stephanopoulos

Details

ISBN13: 9780349113463
Format: Paperback / softback
Number of Pages: 288
Edition:
Publication Date: 01 Aug 2001
Publisher: Little, Brown Book Group
Publication City, Country: London, United Kingdom
Dimensions (cm): 19.8(H)x16(L)x2(W)229
Weight (gm): 229

Author Biography

Malcolm Gladwell is a writer for the New Yorker and the author of several other bestsellers, including Outliers and Blink.

Reviews

Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power. A book for anyone who cares about how society works and how we can make it better - George Stephanopoulos

A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him - Michael Lewis, author of LIAR'S POKER

Genuinely fascinating and frequently startling . . . The kind of book from which you'll be regaling your friends with intriguing snippets for weeks to come - SCOTLAND ON SUNDAY

A wonderfully offbeat study of that little-understood phenomenon, the social epidemic - DAILY TELEGRAPH