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Custom typefaces have become an increasingly common means for forward-thinking brands to establish and further strengthen their visual identities. By expressing a unique personality or supporting a campaign effectively, these typefaces go beyond aesthetics and achieving marketing objectives to build value for the brands over the long term. Type for Type collates some of the best custom typography work around the world that demonstrates both creative and commercial ingenuity, featuring cover stories that offer insights by some of the top design studios in the industry as well as compelling project and technique-related details to inspire both designers and clients alike.

 

Details

ISBN: 9789887903420
Audience: General
Format: Hardback
Number of Pages: 300
Publication Date: 31 Oct 2019
Publisher: Viction Workshop Ltd
Publication City, Country: Hong Kong, Hong Kong
Dimensions (cm): 25.5(H) x 18.5(L)
Weight (gm): 1160

 

TYPE FOR TYPE: Custom typeface solutions for modern visual identities
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