{"product_id":"trip-to-the-moon-understanding-the-true-power-of-story-9780241631089","title":"Trip to the Moon: Understanding the True Power Of Story","description":"\u003cp\u003e\u003c\/p\u003eA masterclass in telling stories - and how they shape our world - from the internationally renowned narrative expert  To command narrative is to control a sometimes frightening power. What is it that turbocharges some tales, and how is it possible to harness that potency?  John Yorke's groundbreaking bestseller, Into the Woods, revolutionised our understanding of story structure. This new book delves deeper into how to put that structure to work in the world. Trip to the Moon takes us on a journey not just through drama and fiction but through politics, religion and non-western narrative. Through these terrains, Yorke seeks out the role of story in all our lives, examining how to utilise its lessons to create life-changing tales - and, in a world aflame with conspiracy theories, to guard ourselves against their darker purpose too.  Revealing the artful symmetry and underlying principles that connect Summer beach reads to Classical Chinese poetry, superhero flicks to Russian arthouse, and classical rhetoric to state propaganda, Yorke makes dazzling connections that show how stories have the power to transfigure the chaos of our existence into a new equilibrium, and make the world anew.\u003ch4\u003eDetails\u003c\/h4\u003e\u003cp\u003eISBN13: 9780241631089\u003cbr\u003e\u003cspan\u003eFormat: Hardback\u003cbr\u003e\u003cspan\u003eNumber of Pages: 496\u003cbr\u003e\u003cspan\u003eEdition: \u003cbr\u003e\u003cspan\u003ePublication Date: 28 Apr 2026\u003cbr\u003e\u003cspan\u003ePublisher: Penguin Books Ltd\u003cbr\u003e\u003cspan\u003ePublication City, Country: London, United Kingdom\u003cbr\u003e\u003cspan\u003eDimensions (cm): 24.1(H)x16.3(L)x4.2(W)734\u003cbr\u003e\u003cspan\u003eWeight (gm): 734\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003ch4\u003eAuthor Biography\u003c\/h4\u003eJohn Yorke is a producer, consultant and lecturer on all forms of narrative - from speech writing and advertising to drama - and the author of Into the Woods. As former Head of Channel Four Drama, Controller of BBC Drama Production and MD of Company Pictures, John has tested his theories during an extensive production career working on some of the world's most lucrative, widely reviewed and critically acclaimed TV dramas, from EastEnders to Shameless, Life on Mars and Wolf Hall.\u003ch4\u003eReviews\u003c\/h4\u003eHis analysis in this instance soars precisely because it escapes into the real world… \u003cb\u003egleaning joy from unlikely but convincing connections... \u003c\/b\u003eYorke's dismantling of how these stories work on us as citizens feels like\u003cb\u003e a public service, \u003c\/b\u003egranting literacy at a moment of bewildering global rupture -- Basia Cummings * Observer *\u003cbr\u003eIn this \u003cb\u003einvaluable \u003c\/b\u003ebook, John Yorke uncovers the narratives that help us make sense of the world – and offers an antidote to paint-by-numbers screenwriting manuals. \u003cb\u003eYou'll learn something new on every page\u003c\/b\u003e -- Helen Lewis author of \u003ci\u003e The Genius Myth \u003c\/i\u003e\u003cbr\u003eA \u003cb\u003emasterpiece\u003c\/b\u003e . . . \u003cb\u003egenius\u003c\/b\u003e - \u003cb\u003efunny \u003c\/b\u003eand \u003cb\u003ewise \u003c\/b\u003eand occasionally \u003cb\u003eprofound\u003c\/b\u003e -- Billy Ivory, writer, \u003ci\u003e Made in Dagenham \u003c\/i\u003e\u003cbr\u003eTruly \u003cb\u003eexcellent\u003c\/b\u003e, and \u003cb\u003ethe best book on \"story\" that I have ever read\u003c\/b\u003e. I love the places it took me to.  It is a \u003cb\u003etremendous achievement\u003c\/b\u003e -- Jimmy McGovern, screenwriter, \u003ci\u003e The Street \u003c\/i\u003e and \u003ci\u003e The Accused \u003c\/i\u003e\u003cbr\u003eIt’s a \u003cb\u003edazzling \u003c\/b\u003erocket of a book that launches you on a headlong journey through time and space in pursuit of \u003cb\u003eincredible\u003c\/b\u003e, \u003cb\u003esurprising\u003c\/b\u003e \u003cb\u003etruths \u003c\/b\u003eshowing how story shapes our worlds and our lives -- Rob Williams, screenwriter for Killing Eve \u0026amp; The Man in the High Castle\u003cbr\u003eWe’re all made of stories — and made by them. No one understands this more deeply than John Yorke — and \u003cb\u003eno one writes about it with greater insight and urgency, or more entertainingly\u003c\/b\u003e. This is \u003cb\u003ea wonderful book\u003c\/b\u003e -- Neil Cross, creator of \u003ci\u003e Luther \u003c\/i\u003e and \u003ci\u003e The Iris Affair \u003c\/i\u003e\u003cbr\u003e\u003cb\u003eBrilliant and Illuminating...\u003c\/b\u003e John Yorke's\u003ci\u003e Into the Woods\u003c\/i\u003e is the second best book I know on theories of narrative structure. \u003cb\u003eThe best\u003c\/b\u003e is John Yorke’s latest\u003ci\u003e Trip to the Moon\u003c\/i\u003e -- John Collee, screenwriter of \u003ci\u003e Master and Commander \u003c\/i\u003e\u003cbr\u003e\u003cb\u003eI loved this\u003c\/b\u003e... an \u003cb\u003eendlessly fascinating\u003c\/b\u003e exploration of how story and structure shape not only the television and films we consume, but also our lives... \u003cb\u003eI feel immeasurably more intelligent having read it!\u003c\/b\u003e -- Matthew Barry, screenwriter of \u003ci\u003e The Guest \u003c\/i\u003e\u003cbr\u003eAs a fellow story geek, I was \u003cb\u003ecaptivated... \u003c\/b\u003eIt’s a properly \u003cb\u003eimpressive piece of scholarship\u003c\/b\u003e, and above all, a highly \u003cb\u003ecompelling\u003c\/b\u003e read. \u003cb\u003eA real page turner\u003c\/b\u003e -- Anna Symon, showrunner on \u003ci\u003e Joan \u003c\/i\u003e\u003cbr\u003eFew people can understand or explain so \u003cb\u003eclearly \u003c\/b\u003ethe \u003cb\u003eessence of drama\u003c\/b\u003e and storytelling as John Yorke -- Peter James, author of \u003ci\u003e The Hawk is Dead \u003c\/i\u003e\u003cbr\u003eA\u003cb\u003e triumph... \u003c\/b\u003ein this \u003cb\u003ebrilliant \u003c\/b\u003esequel to \u003ci\u003eInto the Woods\u003c\/i\u003e, John Yorke digs deeper than ever, unearthing how stories shape the way we think, feel and act in the world. Few writers think about narrative with such\u003cb\u003e courage, curiosity, compassion\u003c\/b\u003e and \u003cb\u003edazzling clarity\u003c\/b\u003e -- Simon Lancaster, speechwriter and author of \u003ci\u003e Connect \u003c\/i\u003e\u003cbr\u003eA \u003cb\u003eriveting \u003c\/b\u003eand \u003cb\u003eprescient \u003c\/b\u003eaccount of how stories work, and why that matters now more than ever.\u003cb\u003e It gripped me like a thriller\u003c\/b\u003e. And \u003cb\u003eleft me desperate to sit down and write\u003c\/b\u003e - no mean feat -- Peter McKenna, writer and creator of \u003ci\u003e Kin \u003c\/i\u003e\u003cbr\u003eI \u003cb\u003eloved \u003c\/b\u003ethis deep dive into the power that stories have on every part of our day-to-day lives. \u003cb\u003eI learned a lot\u003c\/b\u003e and took many notes. Just \u003cb\u003eutterly fascinating\u003c\/b\u003e -- Eddie Hamilton, Oscar nominated Film Editor of \u003ci\u003e Top Gun: Maverick \u003c\/i\u003e and four Mission: Impossible movies\u003cbr\u003e\u003cb\u003eGenuinely dazzling.\u003c\/b\u003e Yorke’s panoptic understanding of narrative is \u003cb\u003epeerless\u003c\/b\u003e, and his ability to corral his breadth of knowledge into such a cohesive and readable whole is little short of \u003cb\u003ea magic trick.\u003c\/b\u003e Mischievous, \u003cb\u003eprofound\u003c\/b\u003e, and thought provoking, it’s both a \u003cb\u003eremarkable achievement \u003c\/b\u003eand - as you’d expect for \u003cb\u003ea master of storytelling\u003c\/b\u003e - an incredibly \u003cb\u003eenjoyable \u003c\/b\u003eread -- Justin Young, Head writer of \u003ci\u003e Sanditon \u003c\/i\u003e\u003cbr\u003eWe live in a world of stories. From politics to religion to Colleen Rooney’s Wagatha Christie tweet – there is infinite power in a well-crafted tale. \u003ci\u003eTrip to the Moon\u003c\/i\u003e is \u003cb\u003ea beautifully woven story about stories\u003c\/b\u003e. It deftly explores how meaning is made, how narrative helps us learn, heal and maybe even find ourselves -- Daisy Coulom, showrunner of \u003ci\u003e Granchester \u003c\/i\u003e\u003cbr\u003eAn \u003cb\u003euplifting \u003c\/b\u003emeditation on why stories are, in the end, the most human thing of all. \u003cb\u003eLucid, dazzling, challenging\u003c\/b\u003e, and somehow \u003cb\u003ehopeful\u003c\/b\u003e…when the going gets bleak,\u003cb\u003e I will return to this book again and again\u003c\/b\u003e. \u003ci\u003eTrip to the Moon\u003c\/i\u003e is a journey every writer needs to take -- Declan Lawn, co-creator and writer of \u003ci\u003e Blue Lights \u003c\/i\u003e\u003cbr\u003eA \u003cb\u003emiracle \u003c\/b\u003eof a book. Makes you rethink every story you ever heard, every novel you’ve ever read, every movie you've ever seen -- Matt Charman, Oscar Nominee of \u003ci\u003e Bridge of Spies \u003c\/i\u003e\u003cbr\u003e\u003cb\u003eThis book has everything\u003c\/b\u003e, and in five acts too. You will remember why bedtime stories captivated you and realise why the latest season of a TV hit falls flat. Even if you believe you write with no formula, this revelatory book will illuminate the hidden patterns of your imagination. \u003cb\u003ePersuasively argued and compellingly written\u003c\/b\u003e, \u003ci\u003eTrip to the Moon\u003c\/i\u003e serves as a timely reminder of\u003cb\u003e the power of story to unite us across cultures, space and time\u003c\/b\u003e -- Kim Sherwood, author of \u003ci\u003e A Spy Like Me \u003c\/i\u003e\u003cbr\u003eJohn Yorke has succeeded in codifying meta-concepts that I’ve intuited my whole career, but was never quite able to capture accurately. I dare say, \u003cb\u003e\u003ci\u003eTrip To The Moon\u003c\/i\u003e has managed to teach this old dog some fundamental new tricks about story\u003c\/b\u003e -- Andrew Stanton, co-writer of \u003ci\u003e Toy Story \u003c\/i\u003e, \u003ci\u003e Finding Nemo \u003c\/i\u003e and \u003ci\u003e Wall-E \u003c\/i\u003e","brand":"John Yorke","offers":[{"title":"Default Title","offer_id":47806444110041,"sku":"9780241631089","price":55.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0502\/9530\/8441\/files\/9780241631089.jpg?v=1771419536","url":"https:\/\/www.arielbooks.com.au\/products\/trip-to-the-moon-understanding-the-true-power-of-story-9780241631089","provider":"Ariel","version":"1.0","type":"link"}