{"product_id":"the-mattel-archive-9780847875894","title":"The Mattel Archive","description":"\u003cp\u003eAn original and definitive illustrated history of Mattel, told playfully through the pages of the beautifully designed catalogs with which it announced the introduction of its iconic toys. A book that will tug nostalgic heartstrings, and a treasure trove of vintage graphics and illustrations for design lovers.\u003c\/p\u003e\u003cb\u003eAn original and definitive illustrated history of Mattel, told playfully through the pages of the beautifully designed catalogs with which it announced the introduction of its iconic toys. A book that will tug nostalgic heartstrings, and a treasure trove of vintage graphics and illustrations for design lovers.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eCelebrating eighty years of the most influential toy company in the world, this landmark publication is a captivating journey through the vibrant history of Mattel, a name synonymous with imagination and creativity for generations. \u003cbr\u003e\u003cbr\u003eBeautifully illustrated with full pages from Mattel’s original printed catalogs—design objects in themselves, with a wealth of imagery and typography that reflects the style of each passing decade—the book chronicles the evolution of the company from its humble beginnings in 1945 to its status today as a global leader in the toy industry.\u003cbr\u003e\u003cbr\u003eEncompassing the evolution of a remarkable archive of toys—with special focus on those universal icons of childhood, Barbie, Hot Wheels, and Fisher-Price—the book reveals behind-the-scenes stories of the visionaries who brought these toys to life, and explores the cultural impact they have had on children and families worldwide.\u003cbr\u003e\u003cbr\u003eFeaturing contributions from designers and collaborators, \u003ci\u003eTimeless Play\u003c\/i\u003e not only celebrates the toys themselves but also the memories they’ve created. Perfect for toy enthusiasts, collectors, and anyone with a sense of wonder, this book invites readers to rediscover the magic of play and the lasting legacy of Mattel—where every toy tells a story.\u003ch4\u003eDetails\u003c\/h4\u003e\u003cp\u003eISBN13: 9780847875894\u003cbr\u003e\u003cspan\u003eFormat: Hardback\u003cbr\u003e\u003cspan\u003eNumber of Pages: 352\u003cbr\u003e\u003cspan\u003eEdition: \u003cbr\u003e\u003cspan\u003ePublication Date: 13 Jan 2026\u003cbr\u003e\u003cspan\u003ePublisher: Rizzoli International Publications\u003cbr\u003e\u003cspan\u003ePublication City, Country: New York, United States\u003cbr\u003e\u003cspan\u003eDimensions (cm): 30.5(H)x23.6(L)\u003cbr\u003e\u003cspan\u003eWeight (gm): \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003ch4\u003eAuthor Biography\u003c\/h4\u003e\u003cb\u003eYnon Kreiz\u003c\/b\u003e is CEO of Mattel Inc.\u003ch4\u003eReviews\u003c\/h4\u003e\u003cb\u003eThe Grand Tourist Holiday Gift Guide:\u003c\/b\u003e \"...offers a full-color trip through eight decades of American toy history, with reprints of original Mattel catalogs dating back to the ’50s. From the company that gave the world Barbie, Hot Wheels, American Girl, and Fisher-Price, it’s a dose of nostalgia accompanied by gorgeous bold graphics and retro typefaces. \"\u003cbr\u003e\u003cbr\u003e\"...a decade-by-decade cataloging of forgotten toys and Barbie makeovers. Ideal for anyone who misses the old Sears holiday catalog.\" — \u003cb\u003eCHICAGO TRIBUNE\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\"What a wonderful journey back in time made even more enjoyable by the vintage images and photos, accompanying text and even the smell of the ink on the paper.\u003cbr\u003eSoak it up and enjoy a step back to your childhood and the excitement you felt when looking at the toys Mattel produced.\"\u003cb\u003e — BOYCE MCCLAIN COLLECTOR'S CORNER\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\"With special focus on childhood icons such as Barbie, Hot Wheels, and Fisher-Price, it reveals the behind-the-scenes stories of the visionaries who shaped generations. Both nostalgic and thoughtful, this volume invites readers to rediscover the magic of play and the enduring legacy of Mattel.\"\u003cb\u003e — CURATED TEXAN\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e","brand":"Ynon Kreiz ","offers":[{"title":"Default Title","offer_id":48745885368537,"sku":"9780847875894","price":180.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0502\/9530\/8441\/files\/71UOYMaDZwL._SL1500_2a09e72a-d841-4213-91a9-44afb5c47a70.jpg?v=1779869346","url":"https:\/\/www.arielbooks.com.au\/products\/the-mattel-archive-9780847875894","provider":"Ariel","version":"1.0","type":"link"}