Number of Pages: 160
Publication Date: 29 Sep 2020
Publisher: Princeton Architectural Press
Publication City, Country: New York, United States
Dimensions (cm): 21(H) x 14.6(L)
Reviews"Having been in the workforce for over two decades, I've made the transition between a full-time job and freelancing several times over the years, and I honestly wish I'd read this beautifully designed handbook before doing so each time. It offers ideas and perspectives I've never even considered, and it's a quick, enjoyable read too....Flor has certainly given me some exciting concepts to explore and I think you'll find the same is true for you too."
"The greatest praise that one can give a designer is that her work has risen to the level of vernacular. To be so considered, a piece or body of design must be more than familiar, it must be deeply embedded into the culture where it was created and resides. It must be so ingrained in the consciousness of the times that one cannot imagine the environment or society without its presence. Design history books are full of memorable work, but few are truly vernacular. Paula Scher has come as close as anyone to achieving this status through the typography and posters she designed for the New York Public Theater. In fact, she took the existing vernacular of bold advertising typefaces endemic to common advertising bills and flyers and transformed this into a distinctive street-language-cum-brand."
- PRINT Magazine
Author BiographyMartina Flor is a designer, letterer, author and founder of a leading studio in Lettering and Custom Typography in Berlin. She started her practice in 2010, and since then has worked for clients all over the globe, such as Mercedes Benz, The Washington Post, Lufthansa, and Vanity Fair. Martina teaches extensively on her own series of online and offline workshops and courses. She's also the author of The Golden Secrets of Lettering a guide to creating lettering published by Princeton Architectural Press in 2017 and translated in five other languages.