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"If someone asked me who should write a satirical novel about the advertising business - someone with inside knowledge who could write well and was extremely clever and amusing - I'd say, 'See if Hugh Mackay is available.'" John Clarke Lincoln The Hunter is living the dream. Universally admired and terrifically charming, he has a formidable reputation in the world of advertising, and is the jewel in the crown of agency KK&C. When Linc is handed the reins of the high-budget, high-profile campaign for the groundbreaking new snack 'The Ripper', he knows it's his chance to leverage his way to greater success and greener, more glamourous pastures. No matter that it will leave KK&C floundering in his wake ... Ruthless in his pursuit of professional success, it doesn't occur to Linc that he himself might be the pawn in this great game of advertising, where no method - be it a calculated office affair or 'disruptive skydiving' - is off limits to aid in selling the dream. In this laugh-out-loud funny and frighteningly believable satire, Hugh Mackay lays bare the machinations of this multi-million-dollar industry, and leaves you wondering just where the line between parody and reality falls.

 

Details

ISBN: 9781743534861
Audience: General
Format: Paperback
Number of Pages: 240
Publication Date: 26 Apr 2017
Publisher: Pan Macmillan Australia
Publication City, Country: Sydney, Australia
Dimensions (cm): 20.9(H) x 13.6(L) x 1.5(W)
Weight (gm): 210

 

Author Biography

Hugh Mackay is a social researcher and bestselling author of 19 books, including The Good Life, The Art of Belonging and his latest, Australia Reimagined. He has had a 60-year career in social research, and was also a weekly newspaper columnist for over 25 years. Among many honorary appointments, he has been deputy chairman of the Australia Council for the Arts, chairman of trustees of Sydney Grammar School, the inaugural chairman of the ACT government's Community Inclusion Board and an honorary professor at Macquarie, Wollongong and Charles Sturt universities. He is currently a patron of the Asylum Seekers Centre. In recognition of his pioneering work in social research, Hugh has been elected a Fellow of the Australian Psychological Society and awarded honorary doctorates by Charles Sturt, Macquarie, NSW, Western Sydney and Wollongong universities. He was appointed an Officer of the Order of Australia in 2015.
Selling The Dream
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