{"product_id":"points-mastering-the-game-of-frequent-flyers-9781923186569","title":"Points: Mastering the Game of Frequent Flyers","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSome say that ‘earning’ and ‘burning’ frequent flyer points is the third most talked about topic at dinner parties and BBQs after the weather and politics. And splitting points now features regularly in prenups and divorce settlements! Not surprising, when more than half of all Australasians are Qantas Frequent Flyer members.\u003c\/p\u003e\u003cp\u003eThere's more to frequent flyer programs than lounges, upgrades and luggage labels, and it's important to know how to master this new game of life. In this fascinating exposé of frequent flyer loyalty programs (through the case study of Qantas Frequent Flyers), readers learn how the program started, how it grew to become the icon it is today and how the business of points impacts the Australian economy and the behaviour of Australians on a day-to-day basis. Most importantly, \u003ci\u003ePOINTS\u003c\/i\u003e explores ways members can maximise the number of points they earn, spend them wisely, scale the status ladder and keep up with changes to the program which affect their value.\u003c\/p\u003e\u003ch4\u003eDetails\u003c\/h4\u003e\u003cp\u003eISBN13: 9781923186569\u003cbr\u003e\u003cspan\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cspan\u003eNumber of Pages: 240\u003cbr\u003e\u003cspan\u003eEdition: \u003cbr\u003e\u003cspan\u003ePublication Date: 29 Sep 2026\u003cbr\u003e\u003cspan\u003ePublisher: Major Street Publishing\u003cbr\u003e\u003cspan\u003ePublication City, Country: Highett, VIC, Australia\u003cbr\u003e\u003cspan\u003eDimensions (cm): 23.4(H)x15.3(L)\u003cbr\u003e\u003cspan\u003eWeight (gm): \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003ch4\u003eAuthor Biography\u003c\/h4\u003eDavid Moloney is one of Australia's most experienced management consultants and CEO of global consulting firm internalconsulting.com (ICG). He first learned about the applied science of loyalty and recognition when he was studying for his MBA at the Sloan School at MIT and has been fascinated ever since by this wonderful, ever-more complex fusion of micro-economics and human psychology, that are Frequent Flyer loyalty programs.\u003cbr\u003e\u003cbr\u003eThis book, for the first time, applies a management consulting lens to mastering the frequent flyer program that is the envy of the world's airlines -- Qantas Frequent Flyers. (As an aside, David enjoyed the privileges of Qantas Frequent Flyer Platinum status for over 25 years, but due to Covid and substitution of face-to-face client meetings with video, David has sadly been demoted to life time Gold Status. He has yet to throw away his beloved platinum tags.\u003ch4\u003eReviews\u003c\/h4\u003eThis is an excellent and interesting everything-you-need-to-know-about frequent-flyer-points guide. -- \u003cb\u003eAllan Fels\u003c\/b\u003e, Former chair, ACCC\u003cbr\u003eA fantastic resource for anyone wanting to understand the world of frequent flyer points and status credits. Clear, practical, and packed with valuable advice, this book will help you travel further and smarter. -- \u003cb\u003eJulie Piantadosi\u003c\/b\u003e, Platinum One Quantas freequent flyer\u003cbr\u003eA masterful strategic analysis of the Qantas frequent flyer game – the hidden traps, the winning moves and how to turn points into happiness. A must-read for all Qantas frequent flyers and the tiny number of Australians who aren’t. David has written the best guide yet to playing and winning the Qantas frequent flyer game. This is your passport to winning more from the Qantas frequent flyer game. -- \u003cb\u003eTony Boyd, \u003c\/b\u003eChanticleer columist * The Australian Financial Review *\u003cbr\u003eThis in-depth case study of Qantas – one of the best airlines in the world – and its competitors, and the introduction of a passenger loyalty program, speaks to many socially and economically relevant issues, such as status, branding, marketing and strategy. Study it if you are interested in being a savvy passenger and an effective manager. -- \u003cb\u003eMauro Guillén\u003c\/b\u003e, Wharton Professor and author of The Perennials","brand":"David Moloney","offers":[{"title":"Default Title","offer_id":50574460354777,"sku":"9781923186569","price":34.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0502\/9530\/8441\/files\/9781923186569.jpg?v=1790775026","url":"https:\/\/www.arielbooks.com.au\/products\/points-mastering-the-game-of-frequent-flyers-9781923186569","provider":"Ariel","version":"1.0","type":"link"}