{"product_id":"helvetica-forever-story-of-a-typeface-9783037788141","title":"Helvetica Forever: Story of a Typeface","description":"\u003cp\u003e\u003c\/p\u003eDesigned in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s and 60s. The balanced and neutral appearance of Helvetica forgoes a high degree of expressivity – a quality for which it is both criticized and admired. This polarization has helped to gain it unparalleled notoriety. Helvetica is far and away the most widely used of all typefaces; according to a survey by the Berliner Fontshop-Archiv, it tops the list of the hundred best fonts of all time. This publication retraces Helvetica's fifty-year history, compares it to the well-known sans serif fonts of the twentieth century, and examines the phenomenon of its unparalleled spread. Numerous illustrations show a multitude of ways the font has been used in five decades from a wide variety of fields – from signal design to party flyers.  128 illustrations\u003ch4\u003eDetails\u003c\/h4\u003e\u003cp\u003eISBN13: 9783037788141\u003cbr\u003e\u003cspan\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cspan\u003eNumber of Pages: 160\u003cbr\u003e\u003cspan\u003eEdition: \u003cbr\u003e\u003cspan\u003ePublication Date: \u003cbr\u003e\u003cspan\u003ePublisher: Lars Muller Publishers\u003cbr\u003e\u003cspan\u003ePublication City, Country: Baden, Switzerland\u003cbr\u003e\u003cspan\u003eDimensions (cm): 24(H)x17.5(L)\u003cbr\u003e\u003cspan\u003eWeight (gm): \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003ch4\u003eAuthor Biography\u003c\/h4\u003e\u003ch4\u003eReviews\u003c\/h4\u003e","brand":"Lars Muller","offers":[{"title":"Default Title","offer_id":49180369125593,"sku":"9783037788141","price":99.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0502\/9530\/8441\/files\/9783037788141.jpg?v=1788354501","url":"https:\/\/www.arielbooks.com.au\/products\/helvetica-forever-story-of-a-typeface-9783037788141","provider":"Ariel","version":"1.0","type":"link"}