{"product_id":"gerhard-richter-9782386110597","title":"Gerhard Richter","description":"\u003cp\u003eMany iconic brands-like Rolex, BMW, Louis Vuitton, and the New York Yankees-use logos designed over 100 years ago. Tracing the origins of the trademark and gathering more than 3,000 logos from the mid-1800s up to 1980, design expert Jens Müller's exhaustive anthology is a must for anyone fascinated by the evolution of modern corporate identities.\u003c\/p\u003e\u003cp\u003eBy the late 19th century, trademarks began to replace traditional emblems, like coats of arms, as identifying symbols for companies. At first, logos tended to be figurative, but over time they morphed into the abstract marks that we see everywhere today. Yet many iconic brands-like Rolex, BMW, Louis Vuitton, and the New York Yankees-still use logos designed 100 years ago. \u003cbr\u003e\u003cbr\u003eBringing together two previous volumes-Logo Beginnings and Logo Modernism-into one compendium, design expert Jens Müller (dubbed \"the logo detective\" by Wired magazine) has trawled historical trademark archives and design publications to unearth 1000s of logos from as far back as 1870, including many forgotten designs and early versions of today's brand identifiers. \u003cbr\u003e\u003cbr\u003eFor clarity and ease of reference, both the Beginnings and Modernism sections are divided into categories (like Pictorial, Form, Effect, and Typographic) with each category further subdivided by basic design elements, like circle, line, alphabet, overlay, dots and squares.\u003cbr\u003e\u003cbr\u003eFor context, in addition to the author's essay on the history of the trademark, R. Roger Remington writes on modernism in graphic design, plus there are profiles of eight seminal designers-including Paul Rand, Yusaku Kamekura, and Anton Stankowski. \u003cbr\u003e\u003cbr\u003eCovering everything from media outfits to retail giants, airlines to art galleries, this is an invaluable resource for graphic designers, advertisers, and branding experts. It will also delight fans of cultural and corporate history, and anyone fascinated by the persuasive power of image and form.\u003c\/p\u003e\u003ch4\u003eDetails\u003c\/h4\u003e\u003cp\u003eISBN13: 9782386110597\u003cbr\u003e\u003cspan\u003eFormat: Hardback\u003cbr\u003e\u003cspan\u003eNumber of Pages: 416\u003cbr\u003e\u003cspan\u003eEdition: \u003cbr\u003e\u003cspan\u003ePublication Date: \u003cbr\u003e\u003cspan\u003ePublisher: Citadelles \u0026amp; Mazenod\u003cbr\u003e\u003cspan\u003ePublication City, Country: France\u003cbr\u003e\u003cspan\u003eDimensions (cm): 30.5(H)x24.5(L)x3.8(W)2700\u003cbr\u003e\u003cspan\u003eWeight (gm): 2700\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003ch4\u003eAuthor Biography\u003c\/h4\u003e\u003cp\u003e\u003cstrong\u003eNicholas Serota\u003c\/strong\u003e is chair of Arts Council England. He was director of the Tate from 2008 to 2017 and is an art historian and curator and \u003cstrong\u003eDieter Schwarz\u003c\/strong\u003e is an art historian and curator, he is considered to be the leading specialist in the work of Gerhard Richter.\u003c\/p\u003e\u003ch4\u003eReviews\u003c\/h4\u003eThe Art Newspaper has done a piece on the Gerhard Richter exhibition in Paris. - The Art Newspaper","brand":"Dieter Schwarz","offers":[{"title":"Default Title","offer_id":48781317144793,"sku":"9782386110597","price":110.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0502\/9530\/8441\/files\/91BCk5dG8HL._SL1500_b600f7f9-79d0-42a1-88b2-6190df3c0ea7.jpg?v=1780588984","url":"https:\/\/www.arielbooks.com.au\/products\/gerhard-richter-9782386110597","provider":"Ariel","version":"1.0","type":"link"}