{"product_id":"from-the-ground-up-how-to-build-a-cult-brand-9781923293953","title":"From the Ground Up: How to build a cult brand","description":"\u003cp\u003e\u003cb\u003eTHE bible for anyone looking to build a brand from scratch, from the co-founders of global success frank body.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTHE bible for anyone looking to build a brand from scratch, from the co-founders of global success frank body.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe only thing scarier than a new idea is an old one.\u003c\/p\u003e\u003cp\u003eJessica Hatzis and Bree Johnson, co-founders of cult branding agency Willow \u0026amp; Blake and the $100m global skincare brand frank body, share their expert advice on building a brand from scratch – the ethos, process, opportunities and pitfalls to avoid – from both their own journey and that of other notable Australian entrepreneurs.\u003c\/p\u003e\u003cp\u003eWith a strong focus on how women and minorities are creating some of the best brand activity out there, including case studies from a portfolio of brands worth over $1billion, \u003ci\u003eFrom the Ground Up\u003c\/i\u003e is an honest and proven approach to brand building for entrepreneurs, marketers and dreamers who want to build not just a business but a legacy.\u003c\/p\u003e\u003cp\u003eCurious? Time to risk it for the biscuit.\u003c\/p\u003e\u003ch4\u003eDetails\u003c\/h4\u003e\u003cp\u003eISBN13: 9781923293953\u003cbr\u003e\u003cspan\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cspan\u003eNumber of Pages: 288\u003cbr\u003e\u003cspan\u003eEdition: \u003cbr\u003e\u003cspan\u003ePublication Date: 30 Jun 2026\u003cbr\u003e\u003cspan\u003ePublisher: Affirm Press\u003cbr\u003e\u003cspan\u003ePublication City, Country: Mulgrave, Australia\u003cbr\u003e\u003cspan\u003eDimensions (cm): 23.4(H)x15.3(L)\u003cbr\u003e\u003cspan\u003eWeight (gm): \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003ch4\u003eAuthor Biography\u003c\/h4\u003eJessica Hatzis, along with Bree Johnson, are the co-founders of cult beauty brand frank body and branding agency Willow \u0026amp; Blake. Copywriters and brand builders by trade, they are passionate about teaching the next generation of entrepreneurs to create their own successful businesses from scratch.\u003cbr\u003e\u003cbr\u003eBree Johnson, along with Jessica Hatzis, are the co-founders of cult beauty brand frank body and branding agency Willow \u0026amp; Blake. Copywriters and brand builders by trade, they are passionate about teaching the next generation of entrepreneurs to create their own successful businesses from scratch.\u003ch4\u003eReviews\u003c\/h4\u003e'Jess and Bree have always been my first port of call for anything to do with brand and business. Now they can be yours.' -- Zara McDonald, co-founder, Shameless Media","brand":"Jessica Hatzis","offers":[{"title":"Default Title","offer_id":48926791729369,"sku":"9781923293953","price":36.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0502\/9530\/8441\/files\/9781923293953.jpg?v=1783736231","url":"https:\/\/www.arielbooks.com.au\/products\/from-the-ground-up-how-to-build-a-cult-brand-9781923293953","provider":"Ariel","version":"1.0","type":"link"}