{"product_id":"everybody-wins-what-games-teach-us-about-making-products-people-love-9781529147230","title":"Everybody Wins: What Games Teach Us About Making Products People Love","description":"\u003cp\u003e\u003c\/p\u003eFrom the visionary force behind EA Sports, The Sims, FIFA Soccer-basically, all your favourite video games and apps-the first must-read game design thinking book for gamers, entrepreneurs, and techies  From the visionary force behind EA Sports, The Sims, FIFA Soccer-basically, all your favourite video games and apps-the first must-read game design thinking book for gamers, entrepreneurs, and techies.  Video games are the biggest entertainment industry in the world-and they have a lot to teach us. How can we recreate the satisfaction we feel playing games in day-to-day life? How can we harness that feeling to make better products?  These are the questions Bing Gordon has been trying to answer over his 40 year career in tech. Affectionately known as the godfather of the video game world, his influence and canonized \\\"Gamification Checklist\\\" have shaped the companies we engage with every day: Amazon Prime, Zynga, Spotify, Audible, Twitch, Duolingo, and Cameo, to name a few.  Gamification, as explained by Bing, is motivation with rules and scoring mechanisms. It's a framework for amplifying productivity and building social capital, leading to improved relationships, self-satisfaction, and professional achievement.  Everybody Wins draws on Bing's Gamification Checklist and decades of fascinating in-the-room, behind-the-scenes stories to tell readers how to make products that people love-including a few life lessons along the way. Each chapter delves into one of the eight concepts on the Checklist, such as Wow Moments, Invest and Express, and Retention Hacking, to explore why we come back to certain products and games again and again.  With candid, first-person narration and Bing's signature wit, Everybody Wins helps readers level up their products and services by understanding that what makes video games so fun, so easy to emotionally invest in, is the gold standard we should strive to replicate everywhere.\u003ch4\u003eDetails\u003c\/h4\u003e\u003cp\u003eISBN13: 9781529147230\u003cbr\u003e\u003cspan\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cspan\u003eNumber of Pages: 304\u003cbr\u003e\u003cspan\u003eEdition: \u003cbr\u003e\u003cspan\u003ePublication Date: 03 Nov 2026\u003cbr\u003e\u003cspan\u003ePublisher: Ebury Publishing\u003cbr\u003e\u003cspan\u003ePublication City, Country: United Kingdom\u003cbr\u003e\u003cspan\u003eDimensions (cm): 23.5(H)x15.5(L)x2.4(W)377\u003cbr\u003e\u003cspan\u003eWeight (gm): 377\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003ch4\u003eAuthor Biography\u003c\/h4\u003eBing Gordon (Author)  Bing Gordon is a video game man. He was the Chief Product Officer for Kleiner Perkins, a consultant to Amazon, and an advisor and mentor to dozens of gaming and social-tech start-ups. Before wading into the buttoned-up world of venture, Bing was co-founder, Chief-Creative-Officer and long-time executive at Electronic Arts, from its founding in 1982 until his \\\"retirement\\\" in 2008. Bing was awarded the Academy of Interactive Arts \u0026amp; Sciences' Lifetime Achievement Award in 2011, and he held the game industry's first endowed chair in game design at The University of Southern California's School of Cinematic Arts. He has an MBA from Stanford and a BA from Yale. Bing's favorite games of all time are World of Warcraft, The Sims, Diablo, Pogo, Civilization, and FarmVille.  Chloe Gordon (Author)  Chloe Gordon grew up around the gaming industry, consulting as a child for Scooter's Magic Castle, Peter Pan Story Painting, and The Sims. Chloe now focuses on bridging the gap between TV, film, and video games. She created, wrote, \u0026amp; produced Amazon's first scripted comedy show for Twitch (Two Joysticks and a Couch) and is currently directing The New Hollywood, a feature-length documentary about Electronic Arts and the early days of video gaming, produced by Scooter Braun Projects and Sugar23.\u003ch4\u003eReviews\u003c\/h4\u003e\u003cb\u003eBing Gordon is one of the greats in the tech world. It’s impossible to imagine our modern lives without his influence. In\u003ci\u003e Everybody Wins\u003c\/i\u003e, he finally shares his magic for creating the kinds of products that change the world. A must-read for product developers, game designers, entrepreneurs, and anyone hoping to add a little video game joy to their lives.\u003c\/b\u003e * Arianna Huffington, Founder \u0026amp; CEO, Thrive Global *\u003cbr\u003e\u003cb\u003e\u003ci\u003eEverybody Wins\u003c\/i\u003e reveals what the world’s greatest games can teach us about building experiences people genuinely love. Bing Gordon and Chloe Gordon show that the secret to lasting engagement is not manipulation, but aligning design with our deepest human drives. This book is an essential guide for anyone who wants to create something people return to again and again.\u003c\/b\u003e * Nir Eyal, bestselling author of Hooked, Indistractable, and Beyond Belief *\u003cbr\u003e\u003cb\u003eBing Gordon has helped to shape some of the world’s most influential companies and products that delight millions of us every day. Now, with \u003ci\u003eEverybody Wins\u003c\/i\u003e, he applies his trademark originality and profound empathy to share eight core principles for creating products, companies, and communities that endure.\u003c\/b\u003e * John Doerr, chairman of Kleiner Perkins, New York Times bestselling author of Measure What Matters *\u003cbr\u003e\u003cb\u003eBing Gordon’s argument here is a gospel I whole-heartedly agree with, and why I find this book, and Bing himself, such an internet treasure.\u003c\/b\u003e * Reid Hoffman, co-founder of LinkedIn and co-author of Blitzscaling and The Start-Up of You *\u003cbr\u003e\u003cb\u003eA rare business book that's actually fun to read—fitting, given the subject.\u003c\/b\u003e * Lenny Rachitsky, podcaster and author of the #1Business Substack Lenny’s Newsletter *\u003cbr\u003e\u003cb\u003eAs someone who loves both video games and product design, I could not put this down. It had me making notes the entire time.\u003c\/b\u003e * Peter Ramsey, author of Built for Mars *\u003cbr\u003e\u003cb\u003eTurn customers into loyal fans. Create products your customers will love and journeys they’ll never forget. \u003ci\u003eEverybody Wins\u003c\/i\u003e is your definitive guide. Highly recommended!\u003c\/b\u003e * Tony Fadell, iPod Father, Nest Founder \u0026amp; NYT Bestselling Author of Build: An Unorthodox Guide to Making Things Worth Making *\u003cbr\u003e\u003cb\u003eNearly every interaction I’ve had with Bing over more than two decades has caused me to think differently. He deeply understands why we humans engage most powerfully with certain ideas and products – because we genuinely enjoy them. Turning an instinct for creativity and joy into a repeatable method of inventing is, quite simply, genius.\u003c\/b\u003e * Jeff Wilke, Chairman of Re:build and former Amazon Consumer CEO *\u003cbr\u003e\u003cb\u003eThought-provoking, super creative, insightful.\u003c\/b\u003e * Mark Skaggs, creator of FarmVille and CityVille *\u003cbr\u003e\u003cb\u003eBing is a legend in the Silicon Valley world.\u003c\/b\u003e * Trey Lockerbie, founder of Better Booch kombucha *","brand":"Bing Gordon","offers":[{"title":"Default Title","offer_id":51528076034265,"sku":"9781529147230","price":39.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0502\/9530\/8441\/files\/9781529147230.jpg?v=1794035258","url":"https:\/\/www.arielbooks.com.au\/products\/everybody-wins-what-games-teach-us-about-making-products-people-love-9781529147230","provider":"Ariel","version":"1.0","type":"link"}