{"product_id":"apple-the-first-50-years-9781398561960","title":"Apple: The First 50 Years","description":"\u003cp\u003e\u003c\/p\u003e\u003cb\u003eThis book lavishly illustrates the first 50 years of Apple’s history through stunning, full-color photographs.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eInstant \u003c\/b\u003e\u003ci\u003e\u003cb\u003eNew York Times\u003c\/b\u003e\u003c\/i\u003e\u003cb\u003e Bestseller\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eIn time for Apple’s 50th anniversary, CBS \u003c\/b\u003e\u003ci\u003e\u003cb\u003eSunday Morning\u003c\/b\u003e\u003c\/i\u003e\u003cb\u003e correspondent David Pogue tells the iconic company’s entire life story: how it was born, nearly died, was born again under Steve Jobs, and became, under CEO Tim Cook, the most valuable company in the world. The book features new facts that correct the record and illuminate its subversive culture and fresh interviews with the legendary figures who shaped Apple into what it is today.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eOn April 1, 1976, two scruffy twentysomethings, both named Steve, founded a startup. Their goal: To bring the revolutionary power of computers to everyone.\u003cbr\u003e\u003cbr\u003eOver the next five decades, Apple reshaped the technology and cultural landscapes, introducing the public to breakthroughs like the mouse, laser printing, CD-ROM, WiFi, digital video, home networking, touchscreen phones, and tablets. Jobs’s obsessive eye for detail set the stage for products—Mac, iMac, iPod, iTunes, iPhone, iPad, AirPods, Apple Watch—that married advanced technology with beauty, simplicity, and fine design.\u003cbr\u003e\u003cbr\u003eDeeply researched and lavishly illustrated, \u003ci\u003eApple: The First 50 Years\u003c\/i\u003e includes new interviews with 150 key people who made the journey, including Steve Wozniak, John Sculley, Jony Ive, and many current designers, engineers, and executives. The book busts long-held myths; goes backstage for both the titanic successes (450 million iPods, 700 million iPads, 2.2 billion iPhones) and the instructive failures (Lisa, Apple III, MobileMe); and assesses the forces that challenge Apple’s dominance as it enters its second half century.\u003cbr\u003e\u003cbr\u003eBursting with tales of frenetic all-nighters, engineering genius, and creative rebellion, this book is a true testament to Apple’s unique and innovative vision, and a must read for anyone whose life Apple has touched.\u003ch4\u003eDetails\u003c\/h4\u003e\u003cp\u003eISBN13: 9781398561960\u003cbr\u003e\u003cspan\u003eFormat: Hardback\u003cbr\u003e\u003cspan\u003eNumber of Pages: 608\u003cbr\u003e\u003cspan\u003eEdition: \u003cbr\u003e\u003cspan\u003ePublication Date: 14 Jul 2026\u003cbr\u003e\u003cspan\u003ePublisher: Simon \u0026amp; Schuster Ltd\u003cbr\u003e\u003cspan\u003ePublication City, Country: London, United Kingdom\u003cbr\u003e\u003cspan\u003eDimensions (cm): 23.2(H)x18.7(L)\u003cbr\u003e\u003cspan\u003eWeight (gm): \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003ch4\u003eAuthor Biography\u003c\/h4\u003eDavid Pogue is a seven-time Emmy Award winner for his stories on CBS \u003ci\u003eSunday Morning\u003c\/i\u003e, a five-time TED speaker, host of twenty \u003ci\u003eNOVA\u003c\/i\u003e specials on PBS, and a \u003ci\u003eNew York Times \u003c\/i\u003ebestselling author\u003ci\u003e. \u003c\/i\u003eHe’s written about Apple for his entire career, including thirteen years as a \u003ci\u003eMacworld \u003c\/i\u003ecolumnist, thirteen more as tech columnist for \u003ci\u003eThe\u003c\/i\u003e \u003ci\u003eNew York Times\u003c\/i\u003e, and twenty years as the #1 bestselling author of books about Macs and iPhones. He lives with his family in New York.\u003ch4\u003eReviews\u003c\/h4\u003e","brand":"David Pogue","offers":[{"title":"Default Title","offer_id":50573985480921,"sku":"9781398561960","price":80.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0502\/9530\/8441\/files\/9781398561960.jpg?v=1790774917","url":"https:\/\/www.arielbooks.com.au\/products\/apple-the-first-50-years-9781398561960","provider":"Ariel","version":"1.0","type":"link"}