Number of Pages: 176
Publication Date: 13 Mar 2012
Publisher: Phaidon Press Ltd
Publication City, Country: London, United Kingdom
Dimensions (cm): 17.8(H) x 12(L) x 1.2(W)
Reviews"If I hadn't taken George Lois' damn good advice 25 years ago, I'd probably be poor today." - TOMMY HILFIGER "The only thing better than being with George Lois as he talks about big ideas, is having his wisdom in my back pocket." -STEVE HELLER "As soon as I heard of George Lois' Damn Good Advice it became required reading for 900 SVA students"- RICHARD WILDE, SVA "George Lois' new book is wonderful advice to every creative in the world." RICHARD MEIER "George Lois doesn't need advice. But the designer for whom legendary ad man" is practically a Homeric epithet has loads to share in "Damn Good Advice (for people with talent!)", a slim, fast-paced collection..." - "Print Magazine" "George Lois' brain is an interesting place...Get inspired gentlemen..." - "Urban Daddy Kempt" "Put "Damn Good Advice" on your coffee table and thumb through it daily for some insight on how to make your work and world better." - "Selectism.com" "It's an entertaining read, even for people outside the creative business." - "The New York Times 6th Floor blog" "In the meantime, my best (damn) advice to all you creative people out there (and if you're livin' this means you) is to pick up your very own copy of Georges' "Damn Good Advice" -- a bargain at thrice the price -- and read it (and re-read it) to tatters. We all need our heros." - "GQ"
Author BiographyGeorge Lois is the original Mad Man, the legendary Mr Big Idea and an acclaimed cultural provocateur who has profoundly changed the marketing and cultural world with his unique and inspirational cultural reasoning. Born in New York City in 1931, Lois studied at Pratt Institute in Brooklyn before setting off for Madison Avenue in the early 1950s, eventually joining Doyle Dane Bernbach in 1958. He went on to form four seminal New York advertising agencies and was a pioneer of the landmark Creative Revolution in American Advertising in the 1960s. Famous for his iconic Esquire covers from the 1960s and 70s, Lois has written nine books, including Phaidon s $ellebrity in 2003, and won a plethora of awards. He lives in New York with his wife Rosie and continues to work as a marketing and creative entrepreneur.